The Bobbi Brown Pretty Powerful Mascara supports the Girls Rising Foundation

Bobbi Brown Pretty Powerful Mascara + Girls Rising = A Global Movement To Empower Girls

photoThis morning was Parents As Learning Partners in Amelia’s school, where parents get to spend first period inside the classroom working with their kids. Today’s project: Learning about the illustrious life of Theodor Seuss Geisel. All the kids were bragging about how many Dr. Seuss books they own and which lines they know by heart. As expected, all the parents were laughing and enjoying this—but I was quietly trying to hold back my tears. Why?

Because yesterday I saw a preview of the movie Girls Rising, a documentary that shows how incredibly hard it is for girls who live in underdeveloped and suppressed parts of the world to get an education. We take the daily grind—waking the kids up, packing lunch, drop off, pick up, homework—for granted every single day, while across the world, there are 66 million girls who don’t have that option. Many of them beg, plead and pray that one day they’ll learn how to read and write.

Girls Rising, a feature film by Academy Award-nominated director Richard E. Robbins, journeys around the globe spotlighting nine unforgettable girls striving beyond circumstance and overcoming nearly insurmountable odds to achieve their dreams of getting an education. The movie also shows how the entire world would benefit from educating all girls, from creating more stabilized communities to improving a country’s economy. In fact, educating girls can break the cycle of poverty in just one generation.

I was invited to the screening by the Bobbi Brown team because they were announcing an Bobbi Brown Pretty Powerful Mascaraamazing partnership. On March 8th, International Women’s Day, Bobbi Brown will kick off the latest iteration of The Pretty Powerful Campaign For Women & Girls through a partnership with The Girls Rising Campaign, a global action plan for girl’s education. “Pretty Powerful is a campaign that focuses on confidence,” says Bobbi Brown, founder and CCO of Bobbi Brown Cosmetics. “Nothing makes a woman or girl feel more confident than being educated and gaining the knowledge and skills to better her life and the lives of her family and community. That’s pretty powerful,” says Bobbi.

What do you have to do? Buy the Bobbi Brown Pretty Powerful Mascara, $25, because every single cent of the retail price (yes, all $25) will be donated to organizations that are aligned with the mission to empower women and girls through education. The Girls Rising Fund drives resources to effective girl-empowerment programs through the developing world. The mascara is an all-in-one formula that lengthens, thickens and defines lashes without clumps. It’s awesome—I’ve been wearing it all day. This is a no-brainer, friends!

Here’s a preview of Girls Rising. Grab the tissue box and watch it. I swear you’ll be moved to, at the very least, buy this mascara (or 20 for all your friends), and maybe even seek out some other ways to help. The Bobbi Brown Pretty Powerful site has all the info you need.

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