ABOUT RACHEL HAYES

Hi! I’ve been a beauty and style editor for almost two decades, but I really hope you can’t tell because I’ve slathered on hundreds of anti-aging lotions and potions over the years. I was the Beauty Director at Cosmopolitan for 10 years, then I made the jump to digital and launched start-up DailyMakeover.com. Today, I’m a freelance journalist (check out my recent clips below) and, now, beauty blogger.

RA BIO

What is Pretty Impressed about? Well, I’ve always been a career-driven editor who, for the past seven years, also strives to be a hands-on mom. It’s hard work, both at the office and at home—and it’s impossible to do it all wearing stilettos and a jumpsuit, at least for me. I need function just as much as I need fashion and my beauty routine needs to be easy, fast and effective. From how to wear hot trends without looking like you’re trying too hard to breaking down the latest in anti-aging treatments, Pretty Impressed is for the crazy busy mom who wants to look effortlessly chic, but still be able to comfortably fly through her jam-packed day. Most of my inspiration actually comes from other moms in the business. While celebrity trends can be fun, it’s the real moms who know how to work beauty and fashion into their routine that make me think, “I can do it too!” I’ll also share fun ideas for kids—I have two daughters—Amelia, 7, and Lucy, 2.

So here it is. I’m weaving together my family and my work because I’m obsessed with both. I hope you scoop some good tips from Pretty Impressed!

XOXO, Rachel

RECENT CLIPS

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 I need a case of these on hand at all times. #chocolate cures everything.  We are ready to shake it off @taylorswift !! #1989TourPhilly Amelia's first concert with @GirlScouts BFFs!  We are very very #seriousaboutbeauty !!! (and stripes this week) @wmagjane @perriconemd  "We need a Department of Homeland Health and take better care of our children and fight obesity." Anti-inflammatory scientific rebel Dr Nicholas Perricone @perriconemd #seriousaboutbeauty
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