Our favorite summer dresses at every price.

The Most Flattering Summer Dress: Fit & Flare

Practically every supermom we know lives in one-step summer dresses this time of year.  But with all the different styles, silhouettes and cuts, it’s hard to figure out which shape is the most flattering for your body type. We turned to supermom and expert stylist Jacqui Stafford for a little...

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Best swimsuit cover ups at every price.

Best Swimsuit Cover Ups At Every Price

After what felt like one of the longest brutal winters we’ve had, it’s hard to believe that summer is (finally!) here. Did anyone else feel totally unprepared this bright and beautifully sunny Memorial Day weekend? If you aren’t quite ready to bare all in a swimsuit—especially when you’re running after your kids—here’s a great round up...

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Supermom Tatiana Boncompagni shares her fashion and beauty must-haves.

Tatiana Boncompagni on Social Death And The Dual Life Of Working From Home

A few nights ago I went to a cocktail party to celebrate Tatiana Boncompagni’s third novel, Social Death. Tatiana wore a killer Nanette Lepore red jumpsuit with striking red lips, a gorgeous blowout and black patent leather four-inch heels. I loved seeing her glam side, because normally we’re racing past each...

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Here are two spring 2014 trends that you can actually wear.

Spring 2014 Fashion Trends That You Can Really Wear

Every New York Fashion Week that passes, there’s a slew of cool, fresh trends that walk down the catwalk, but it takes a keen eye to figure out how to incorporate them in the real world, especially if you’re a crazy busy mom. To the rescue, supermom Read More >

Elaine D'Farley, SELF Beauty Director

Elaine D’Farley On Adoption, SELF and Her Dress Code

When Elaine D’Farley, SELF Magazine’s Beauty Director, arrived for our interview, the contents of her overflowing purse reflects everything that Pretty Impressed is about. “I have Izze’s library books and a T-shirt for her performance that she forgot this morning, the last 3 issues of SELF because I have a ton of meetings...

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New York Fashion Week Supermoms

Supermoms of New York Fashion Week

I’ve been covering Fashion Week ever since 1994 when it first started showing in Bryant Park and I was an intern at New York One News. Now, 19 years later (gulp), I’m still backstage talking to designers, hairstylists, makeup artists and publicists about the season’s latest trends. Back then I wanted to know about all...

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Jane Park, Founder of Julep

Jane Park on Julep, Juggling Kids and Fast Fashion

Just a few weeks ago, I attended one of the most prestigious events in the beauty industry, often referred to as The Oscars for beauty products, the Cosmetic Executive Women Beauty Awards. The first award winner of the luncheon? Jane Park, Founder and CEO of Read More >