Sonia Kashuk built an incredible cosmetics business at Target while raising her two children.

Sonia Kashuk On Controlling Destiny, Obsessing Over Skincare and Loving Tinted Eyeglasses

When I was a beauty assistant at Cosmo, one of my duties was to get the makeup credits for cover shoots. More often than not, Sonia Kashuk was the makeup artist. She was hot hot hot! Elle, Vogue, Harper’s Bazaar, Oscar de le Renta, Marc Jacobs, Cindy Crawford—the best always asked for her. But, she’s...

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Rochelle Jacobs shares her beauty and fashion must-haves and how she raises her two boys.

Rochelle Jacobs On Being Fearless, Hoarding Bright Dresses And Managing Sensitive Skin

Spend one hour with Rochelle Jacobs, Managing Director of June Jacobs Spa Collection, and you’ll feel like you can take on anything. Seriously. Fearless is her favorite word and her energy is contagious. In 1999, Rochelle left the finance world (Lehman Brothers, Viacom) to work with her mother, June Jacobs,...

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Supermom Tatiana Boncompagni shares her fashion and beauty must-haves.

Tatiana Boncompagni on Social Death And The Dual Life Of Working From Home

A few nights ago I went to a cocktail party to celebrate Tatiana Boncompagni’s third novel, Social Death. Tatiana wore a killer Nanette Lepore red jumpsuit with striking red lips, a gorgeous blowout and black patent leather four-inch heels. I loved seeing her glam side, because normally we’re racing past each...

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Our favorite beauty budget buys for spring.

Best Spring Beauty Budget Buys

Spring has finally sprung—well, kind of. While we all grin-and-bear-it through these last few days of snow, wind and frigid temperatures, take advantage of being indoors to do a little spring cleaning. Throw out any old, gunky beauty products in your bathroom and make room for our favorite new spring beauty budget buys.  From refreshing...

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The best beauty buys and tips that we picked up from the 2014 Oscars.

Oscar Beauty 2014: Makeup and Hair Must-Haves That Made The Stars Shine

While celebrities in general don’t inspire me beauty and fashion-wise—I get way more pumped up about what my Supermoms are into—I can’t resist a glamour red carpet show. Last night’s Oscars didn’t disappoint. While some style critics are complaining that there weren’t any big upsets, I actually loved how everyone...

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Our beauty tips on beating the winter blues!

Beat Those Winter Blues!

Despite the fact that Blue Monday, supposedly the most depressing day of the year, was last month, I think this whole season can be called Blue Winter. In fact, it’s snowing right now. And it snowed yesterday. And this weekend? Yes, two storms will roll through the Big Apple. More than ever before, I’ve been...

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Supermom-Approved mascaras

5 Supermom-Approved Mascaras

One super basic question we ask every supermom: “What’s your favorite mascara?” Having a reliable go-to mascara that doesn’t smudge, clump and lasts as long as the endless days of a supermom is must-have. So, without further ado, drumroll please…

1. Laura Geller WOW Factor...

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Here's how you can wake up looking beautiful and feeling confident.

How To Wake Up Looking Beautiful

This post is entirely inspired by supermom Cheryl Kramer Kaye, Beauty Director of Star and Shape magazines, who revealed some genius pre-bedtime beauty tips to wake up looking vibrant and refreshed. (FYI, she is...

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Anna Gunn looks beautiful, glowing and glamorous on the 2014 red carpet with Dior Beauty make-up.

How Anna Gunn Looked So Incredibly Gorgeous On The Red Carpet

So far this red carpet season, we have to give a special nod to Anna Gunn, co-star of  AMC’s award-sweeper Breaking Bad. This Hollywood mom of two dazzled in monochromatic champagne at the at the 2014 Golden Globe Awards, then went for a more dramatic dazzling royal blue at the the 2014 SAG Awards. Her sophisticated glamour...

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Amy Poehler's eye lashes look great because of celebrity make-up artist, Brett Freedman's eye lash curler tip.

Amy Poehler’s Quick Mascara Tip For Flirty Lashes

At the 2014 Golden Globes, host, nominee and funny mom, Amy Poehler looked effortlessly beautiful and glowing on the red carpet, thanks to celebrity makeup artist Brett Freedman. Of particular note where her flirty, curled lashes that opened up her eyes, making them look bright and extra sparkly. His secret mascara tip: First, he curled...

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